Sow Good Creative
Mr. Talkbox × SGC · 20 Years Live — Album Launch Campaign
June 30 is more than a free concert. Done right, it's the opening chapter of the 20 Years Live story. We build the full arc — the show creates the energy, the campaign carries it, and by July 30 your 150K audience is already invested before they hit play.
Campaign Timeline
NOW
Kickoff
Strategy begins,
pre-show campaign launches
pre-show campaign launches
JUN
30
30
Live Concert
360 attendees,
showrunner on the ground
showrunner on the ground
JUL
1–29
1–29
Momentum
Post-show content,
fan email sequence
fan email sequence
JUL
30
30
Album Drops
20 Years Live releases
to a primed audience
to a primed audience
What's Included
Core Package
Launch Strategy + Event Coordination
$5,000
- Full album launch campaign strategy
- Pre-show content & marketing direction
- Show coordination — showrunner + volunteer management
- Post-show campaign arc through release week
Add-On
Fan Engagement Execution
$2,500
- Email marketing setup & execution (8 weeks)
- Fan touchpoints tied to the campaign arc
- Release week engagement push
- Post-launch follow-through
Investment & Next Steps
Total Investment
$7,500
Core package available standalone at $5,000
1
You say go — strategy kicks off this week
2
SGC sources and briefs the showrunner for June 30
3
Full campaign strategy delivered within 7 days of kickoff
4
Pre-show content direction begins immediately after